Vauxhall Crossland X
Challenge
Challenge
Idea
Our campaign used three unique treatments that would connect with different audiences in different ways – shareable videos highlighting product features in fun ways that chimed with parents, a wild camping trip for aspirational audiences, and a week-in-the-life diary with a real suburban family.
The result was a wealth of content we could seed across our channels, carefully targeted at family SUV intenders.
Idea
Our campaign used three unique treatments that would connect with different audiences in different ways – shareable videos highlighting product features in fun ways that chimed with parents, a wild camping trip for aspirational audiences, and a week-in-the-life diary with a real suburban family.
The result was a wealth of content we could seed across our channels, carefully targeted at family SUV intenders.
.
Vauxhall Crossland X: Designed for family life (part 1)
Vauxhall Crossland X: Designed for family life (part 2)
Vauxhall Crossland X: My Tribe Diary
Luckily, the Vauxhall Crossland X has been designed for modern tribes like these.
Exploring the wild in the Vauxhall Crossland X
Vauxhall Crossland X: Designed for family life (part 1)
VAUXHALL CROSSLAND X: DESIGNED FOR FAMILY LIFE (PART 2)
Vauxhall Crossland X: My Tribe Diary
Exploring the wild in the Vauxhall Crossland X
Results
We clearly changed hearts and minds as well. Familiarity with the Crossland X doubled, while there was a 3x increase in consideration and a 5x increase in recommendation. 10% of readers felt more positively about the Crossland X, and 18% of readers took an action to find out more.
Results





Content
4x long-form videos
12x short-form cutdowns
8x promoted native stories
44x rich-media & display ads
48x social and newsletter posts
Content
4x long-form videos
12x short-form cutdowns
8x promoted native stories
44x rich-media & display ads
48x social and newsletter posts
Related work
Let's talk

Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.
Where to find us:
Bridge house, 69 London Road, Twickenham, TW1 3SP
© Haymarket Media Group 2020. All rights reserved.