Toyota Corolla
Taking hybrid to the next level
Challenge
Challenge
Idea
So, we recruited a group of hybrid-curious and hybrid-intender readers from our Autocar and What Car? audiences and let them get hands-on with the Toyota Corolla at a VIP event.
We filmed their impressions, intermixed with an easy-to-grasp explanation of Toyota’s hybrid engine from tech journalist David McClelland.
Our content also played on the fact that What Car? had just named the Toyota Corolla its ‘Best hybrid of 2019’ with a four-star review – adding an additional element of strength and validity to the story through independent editorial endorsement.
Idea
We filmed their impressions, intermixed with an easy-to-grasp explanation of Toyota’s hybrid engine from tech journalist David McClelland. Our content also played on the fact that What Car? had just named the Toyota Corolla its ‘Best hybrid of 2019’ with a four-star review – adding an additional element of strength and validity to the story through independent editorial endorsement.
TOYOTA COROLLA – TAKING HYBRID TO THE NEXT LEVEL
Results
Dwell time on the native stories averaged around 6 minutes, proving that people were highly engaged and wanted to find out more.
Results





Output
1x reader event
1x long-form videos
1x short-form cutdowns
2x promoted native stories
6x rich-media ads
1x Instagram Story
1x Facebook Canvas
2x newsletter posts
Output
1x reader event
1x long-form videos
1x short-form cutdowns
2x promoted native stories
6x rich-media ads
1x Instagram Story
1x Facebook Canvas
2x newsletter posts
Related work
Let's talk

Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.
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