Hyundai i30N How It Makes You Feel
Challenge
Challenge
Idea
In order to validate the thrill and joy of driving the Hyundai i30 N, we used a sports scientist to measure the physical reaction of our readers as they drove around a track – proving that driving the i30 N actually had a tangible and measurable effect, as well as a visible emotional reaction.
Idea
In order to validate the thrill and joy of driving the Hyundai i30 N, we used a sports scientist to measure the physical reaction of our readers as they drove around a track – proving that driving the i30 N actually had a tangible and measurable effect, as well as a visible emotional reaction.
Hyundai i30 N – How It Makes You Feel
Hyundai i30 N – From Track To Road
Hyundai went to great lengths to test the i30 N on everyday British roads in order to make sure it worked in the real world. That’s why we gave the i30 N to a couple of PistonHeaders to get their impressions on the twisty B-roads of North Wales.
Results
Results





Output
2x long-form videos
4x short-form cutdowns
4x promoted native stories
3x print advertorials
2x Instagram Stories
4x rich-media ads
6x social posts
4x newsletter posts
Output
2x long-form videos
4x short-form cutdowns
4x promoted native stories
3x print advertorials
2x Instagram Stories
4x rich-media ads
6x social posts
4x newsletter posts
Related work
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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.
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