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Hyundai i30N How It Makes You Feel

Challenge

Raise awareness of the Hyundai i30 N – a new hot-hatch from a brand not yet known for its performance credentials, designed to get people thinking differently about the brand.

Challenge

Raise awareness of the Hyundai i30 N – a new hot-hatch from a brand not yet known for its performance credentials, designed to get people thinking differently about the brand.

Idea

With an all-new product from a challenger brand, we knew it was important to get real opinions from real enthusiasts to stimulate peer-to-peer advocacy. As a result, we put real performance-loving readers from our audience at the core of our ideas.

In order to validate the thrill and joy of driving the Hyundai i30 N, we used a sports scientist to measure the physical reaction of our readers as they drove around a track – proving that driving the i30 N actually had a tangible and measurable effect, as well as a visible emotional reaction.

 

Idea

With an all-new product from a challenger brand, we knew it was important to get real opinions from real enthusiasts to stimulate peer-to-peer advocacy. As a result, we put real performance-loving readers from our audience at the core of our ideas.

In order to validate the thrill and joy of driving the Hyundai i30 N, we used a sports scientist to measure the physical reaction of our readers as they drove around a track – proving that driving the i30 N actually had a tangible and measurable effect, as well as a visible emotional reaction.

 

Hyundai i30 N – How It Makes You Feel

The Hyundai i30 N has been designed to be engaging to drive on the road, and absolutely thrilling to drive on-track. But can we actually prove it? Cue a little bit of sports science, the fast twists and turns of Anglesey Circuit in North Wales and the honest opinions of a group of PistonHeads hot-hatch enthusiasts.

Hyundai i30 N – From Track To Road

With up to 275PS and 353Nm of torque, the Hyundai i30 N was born and honed on the track. But this was just one part of Hyundai’s compelling desire to make an outstanding performance hatch for all-round everyday driving.

Hyundai went to great lengths to test the i30 N on everyday British roads in order to make sure it worked in the real world. That’s why we gave the i30 N to a couple of PistonHeaders to get their impressions on the twisty B-roads of North Wales.

Results

Our Hyundai i30 N campaign was a hit with our performance-loving readers, scoring 60,000 video views (almost 2x our initial KPI) with 63% retention – impressive for long-form content that is marked as ‘promoted’ on our channels.

Results

Our Hyundai i30 N campaign was a hit with our performance-loving readers, scoring 60,000 video views (almost 2x our initial KPI) with 63% retention – impressive for long-form content that is marked as ‘promoted’ on our channels.

Output

2x long-form videos
4x short-form cutdowns
4x promoted native stories
3x print advertorials
2x Instagram Stories
4x rich-media ads
6x social posts
4x newsletter posts

Output

2x long-form videos
4x short-form cutdowns
4x promoted native stories
3x print advertorials
2x Instagram Stories
4x rich-media ads
6x social posts
4x newsletter posts

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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.

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