Continental Black Chili Experience
Challenge
Challenge
Idea
Using a live blog format (filled with facts about the cars, the route and the tyres) and presenter-led daily video updates (which were edited on-location and posted the following morning), we created an engaging “could be me” narrative, with Continental Tyre’s Black Chili product messages enhanced by the validity of real people peer-to-peer recommendation.
Idea
Using a live blog format (filled with facts about the cars, the route and the tyres) and presenter-led daily video updates (which were edited on-location and posted the following morning), we created an engaging “could be me” narrative, with Continental Tyre’s Black Chili product messages enhanced by the validity of real people peer-to-peer recommendation.
BEST BITS OF THE Continental Black Chili Driving Experience
Day 3: 2019 Continental Black Chili Driving Experience
Day 2: 2019 Continental Black Chili Driving Experience
Day 1: 2019 Continental Black Chili Driving Experience
Qualifying: 2019 Continental Black Chili Driving Experience
The secret formula of Continental’s Black Chili tyres
highlights of the 2019 Continental Black chili driving experience
Day 3: 2019 Continental Black Chili Driving Experience
Day 2: 2019 Continental Black Chili Driving Experience
Day 1: 2019 Continental Black Chili Driving Experience
QUALIFYING: 2019 CONTINENTAL BLACK CHILI DRIVING EXPERIENCe
The secret formula of Continental’s Black Chili tyres
Results
In addition, we created a wealth of assets for Continental Tyres to use in its own channels, further enhancing the value of our partnership.
Results





Output
6x long-form videos
3x short-form cutdowns
1x live blog
2x print advertorial
2x promoted native stories
9x rich-media ads
5x Instagram Stories
4x newsletter posts
Output
6x long-form videos
3x short-form cutdowns
1x live blog
2x print advertorial
2x promoted native stories
9x rich-media ads
5x Instagram Stories
4x newsletter posts
Related work
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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.
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