BMWÂ X Range: Head-to-Head
Challenge
Challenge
Idea
Simple, relatable choices (‘compact’, ‘family-friendly’ and ‘large’) helped readers identify the right BMW for their need, while ‘more space’ or ‘more style’ let them hone their selection. Content offered a deep-dive into product features, with slider tools showing differences between models. It was all backed up by What Car? review extracts that lent independent endorsement.
Idea
Simple, relatable choices (‘compact’, ‘family-friendly’ and ‘large’) helped readers identify the right BMW for their need, while ‘more space’ or ‘more style’ let them hone their selection. Content offered a deep-dive into product features, with slider tools showing differences between models. It was all backed up by What Car? review extracts that lent independent endorsement.

Results
The BMW SUV brochure was downloaded by over 350 people, while over 100 test drives were booked by What Car? in-market buyers.
Results
The BMW SUV brochure was downloaded by over 350 people, while over 100 test drives were booked by What Car? in-market buyers.





Output
1x interactive microsite
2x promoted native stories
12x display ads
6x social posts (Facebook & Twitter)
Output
11x interactive microsite
2x promoted native stories
12x display ads
6x social posts (Facebook & Twitter)
Related work
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We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.
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