BMW Plug-in Hybrid range
‘Charged Up’
Challenge
Challenge
Idea
Luckily, we had one in the BMW 330e which had just received a 4.5-star Autocar review, with What Car? naming it the best Executive Car and best Plug-in Hybrid in the 2020 What Car? Awards.
We built on this expert editorial endorsement by putting BMW’s star model – a lynchpin of its PHEV line-up – into the hands of premium saloon intenders from our audience for the ultimate peer-to-peer validation.
After experiencing the BMW 330e’s electric refinement and charged up performance at Goodwood, their verdict was clear: it had all the benefits of a plug-in hybrid, without losing BMW’s premium performance wow factor.
Once we’d introduced BMW’s no-compromise PHEV technology, our hero video was backed up by native stories and social content that went more in-depth with a model-by-model guide to BMW’s plug-in hybrid range.
Idea
We built on this expert editorial endorsement by putting BMW’s star model – a lynchpin of its PHEV line-up – into the hands of premium saloon intenders from our audience for the ultimate peer-to-peer validation.
After experiencing the BMW 330e’s electric refinement and charged up performance at Goodwood, their verdict was clear: it had all the benefits of a plug-in hybrid, without losing BMW’s premium performance wow factor.
Once we’d introduced BMW’s no-compromise PHEV technology, our hero video was backed up by native stories and social content that went more in-depth with a model-by-model guide to BMW’s plug-in hybrid range.
BMW 330e plug-in hybrid – see what our readers think
BMW 330e plug-in hybrid – see what our readers think
Results
Results





Output
1x reader event
1x long-form video
1x short-form cutdowns
2x print advertorials
2x promoted native stories
6x rich-media ads
6x social posts
5x Instagram Stories
6x newsletter posts
Output
1x reader event
1x long-form video
1x short-form cutdowns
2x print advertorials
2x promoted native stories
6x rich-media ads
6x social posts
5x Instagram Stories
6x newsletter posts
Related work
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