Audi RS3 ‘Born Restless’
Challenge
Challenge
Idea
So, we got Stephan to the scenic Anglesey circuit in North Wales, and put him in the passenger seat alongside performance driver Mauro Calo for a thrilling series of hot laps. This was followed up with a studio-based interview, in which Stephan explained the design inspiration behind the RS3.
As we had the car on-hand, we celebrated the RS3’s ‘five-cylinder symphony’ exhaust note with a blast through the Hindhead Tunnel.
Idea
So, we got Stephan to the scenic Anglesey circuit in North Wales, and put him in the passenger seat alongside performance driver Mauro Calo for a thrilling series of hot laps. This was followed up with a studio-based interview, in which Stephan explained the design inspiration behind the RS3.
As we had the car on-hand, we celebrated the RS3’s ‘five-cylinder symphony’ exhaust note with a blast through the Hindhead Tunnel.
AUDI RS3 – BORN RESTLESS ANGLESEY
AUDI RS3 – BORN RESTLESS: ASK THE DESIGNER
AUDI RS3 – BORN RESTLESS: THE NOISE
AUDI RS3 – BORN RESTLESS ANGLESEY
AUDI RS3 – BORN RESTLESS ASK THE DESIGNER
AUDI RS3 – BORN RESTLESS THE NOISE
Results
Results





Output
3x long-form videos
3x short-form cutdowns
5x promoted native stories
12x standard display ads
6x social posts
6x newsletter posts
Output
3x short-form cutdowns
5x promoted native stories
12x standard display ads
6x social posts
6x newsletter posts
Related work
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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.
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