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AUTOCAR

AWARDS

Challenge

In order to connect with genuine car enthusiasts, we recommended that Ford should act like a car enthusiast itself.

That meant thrilling video content, showing Ford Performance cars doing the amazing things that they were designed to do, and fact-packed listicles, allowing out-and-out enthusiasts – who want to know, rather than need to know – to sweat the detail.

IDEA

With an all-new product from a challenger brand, we knew it was important to get real opinions from real enthusiasts to stimulate peer-to-peer advocacy. As a result, we put members of the PistonHeads community at the core of our ideas.

In order to validate the thrill and joy of driving the i30 N, we used a sports scientist to measure the physical reaction of our PistonHeaders as they drove around a track – proving that driving the i30 N actually had a tangible and measurable effect, as well as a visible emotional reaction

How Mclaren 720s earned its five star autocar award

The new McLaren 720S is the latest supercar from Woking’s state-of-the-art factory to get Autocar’s coveted five-star road test verdict – following a similarly impressive five-star road test for the McLaren 570S and a five-star first drive for the 570GT. Autocar Editor Mark Tisshaw and Road Test Editor Matt Saunders take a look at the McLaren 720S and its predecessors to understand what makes them all so exceptional.

Toyota C-hr won 2017 Autocar game-changer award

The Toyota C-HR was announced as one of the Autocar Game-Changer Award winners in 2017. After learning that they had been given the award, Toyota asked us to explain why the C-HR had won the accolade.

DS 7 Crossback la premiere limited edition

The La Premiere Limited Edition of the new DS 7 Crossback SUV: standout styling, advanced technology and painstaking detail, effortlessly blending with unique, original design.

Why peter schreyer won the sturmey award at this years autocar award

The man responsible for revitalising the look of Kia cars talks about the Stinger – his“dream project” – and the need to be excited by new cars

SUCCESS

With an all-new product from a challenger brand, we knew it was important to get real opinions from real enthusiasts to stimulate peer-to-peer advocacy. As a result, we put members of the PistonHeads community at the core of our ideas.

In order to validate the thrill and joy of driving the i30 N, we used a sports scientist to measure the physical reaction of our PistonHeaders as they drove around a track – proving that driving the i30 N actually had a tangible and measurable effect, as well as a visible emotional reaction

SUCCESS

With an all-new product from a challenger brand, we knew it was important to get real opinions from real enthusiasts to stimulate peer-to-peer advocacy. As a result, we put members of the PistonHeads community at the core of our ideas.

In order to validate the thrill and joy of driving the i30 N, we used a sports scientist to measure the physical reaction of our PistonHeaders as they drove around a track – proving that driving the i30 N actually had a tangible and measurable effect, as well as a visible emotional reaction

CREATIVE SUMMARY

CONTENT THAT WORKS

Manufactures:

Mclaren 720
Kia Peter Schreyer
Toyota C-HR
Volvo XC90

SEE MORE PROJECTS

Let's talk

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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive – conceiving and delivering native campaigns and branded content that are specifically tailored to Haymarket’s powerful publications and enthusiast audiences.

haymarketstudio@haymarket.com

Where to find us?
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Twickenham
TW1 3SP

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