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Audi RS3 Launch

Challenge

SKODA wanted to build on their TV-led ‘Driven By Something Different‘ brand positioning with native content – targeting in-market buyers with aspirational, lifestyle based stories which also highlighted product features.

 

Challenge

SKODA wanted to build on their TV-led ‘Driven By Something Different‘ brand positioning with native content – targeting in-market buyers with aspirational, lifestyle based stories which also highlighted product features.

 

Idea

In order to connect with genuine car enthusiasts, we recommended that Ford should act like a car enthusiast itself.

That meant thrilling video content, showing Ford Performance cars doing the amazing things that they were designed to do, and fact-packed listicles, allowing out-and-out enthusiasts – who want to know, rather than need to know – to sweat the detail.

Idea

In order to connect with genuine car enthusiasts, we recommended that Ford should act like a car enthusiast itself.

That meant thrilling video content, showing Ford Performance cars doing the amazing things that they were designed to do, and fact-packed listicles, allowing out-and-out enthusiasts – who want to know, rather than need to know – to sweat the detail.

Outcome

AUDI RS3 – BORN RESTLESS ANGLESEY

Audi has made big claims for the new RS3’s performance and handling – we head to Anglesey Circuit to put them to the test.

AUDI RS3 – BORN RESTLESS ASK THE DESIGNER

Audi designer Stephan Fahr-Becker answers your questions about the RS3’s exterior styling and how he interpreted the Quattro four-wheel drive and turbocharged power into the car’s looks. He also discusses his influences and his personal car history, revealing himself to be quite the car nut.

AUDI RS3 – BORN RESTLESS THE NOISE

We all know there’s no better place to unleash a great engine sound than a tunnel – which is why we took the new Audi RS 3, with its roaring, popping, thunderous five-cylinder heart, to Hindhead. And it just goes to show that you don’t have to break the speed limit or drive like a nutcase to make beautiful, petrol-powered music.

AUDI RS3 – BORN RESTLESS ANGLESEY

Audi has made big claims for the new RS3’s performance and handling – we head to Anglesey Circuit to put them to the test.

AUDI RS3 – BORN RESTLESS ASK THE DESIGNER

Audi designer Stephan Fahr-Becker answers your questions about the RS3’s exterior styling and how he interpreted the Quattro four-wheel drive and turbocharged power into the car’s looks. He also discusses his influences and his personal car history, revealing himself to be quite the car nut.

AUDI RS3 – BORN RESTLESS THE NOISE

We all know there’s no better place to unleash a great engine sound than a tunnel – which is why we took the new Audi RS 3, with its roaring, popping, thunderous five-cylinder heart, to Hindhead. And it just goes to show that you don’t have to break the speed limit or drive like a nutcase to make beautiful, petrol-powered music.

Success

In order to connect with genuine car enthusiasts, we recommended that Ford should act like a car enthusiast itself.

That meant thrilling video content, showing Ford Performance cars doing the amazing things that they were designed to do, and fact-packed listicles, allowing out-and-out enthusiasts – who want to know, rather than need to know – to sweat the detail.

Success

In order to connect with genuine car enthusiasts, we recommended that Ford should act like a car enthusiast itself.

That meant thrilling video content, showing Ford Performance cars doing the amazing things that they were designed to do, and fact-packed listicles, allowing out-and-out enthusiasts – who want to know, rather than need to know – to sweat the detail.

Output

3x Long Form Videos
3x 30 Second Cutdowns
5x Promoted Stories
12x Standard Display Ads
6x Social Posts (Facebook & Twitter)
6x Newsletter Posts

Output

3x Long Form Videos
3x 30 Second Cutdowns
5x Promoted Stories
12x Standard Display Ads
6x Social Posts (Facebook & Twitter)
6x Newsletter Posts

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Let's talk

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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive – conceiving and delivering native campaigns and branded content that are specifically tailored to Haymarket’s powerful publications and enthusiast audiences.

haymarketstudio@haymarket.com

Where to find us?
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Twickenham
TW1 3SP

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