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Audi RS3 ‘Born Restless’

Challenge

Audi was in the process of promoting its new RS3 hot-hatch with a ‘Born Restless’ campaign that celebrated the car’s performance. They asked us to see how we could get involved, creating some fresh cost-effective content to supplement their creative.

Challenge

Audi was in the process of promoting its new RS3 hot-hatch with a ‘Born Restless’ campaign that celebrated the car’s performance. They asked us to see how we could get involved, creating some fresh cost-effective content to supplement their creative.

Idea

During discussions with the client, we learned that – amazingly – the Audi RS3’s designer, Stephan Fahr-Becker, had yet to experience the car being driven in anger on the track.

So, we got Stephan to the scenic Anglesey circuit in North Wales, and put him in the passenger seat alongside performance driver Mauro Calo for a thrilling series of hot laps. This was followed up with a studio-based interview, in which Stephan explained the design inspiration behind the RS3.

As we had the car on-hand, we celebrated the RS3’s ‘five-cylinder symphony’ exhaust note with a blast through the Hindhead Tunnel.

Idea

During discussions with the client, we learned that – amazingly – the Audi RS3’s designer, Stephan Fahr-Becker, had yet to experience the car being driven in anger on the track.

So, we got Stephan to the scenic Anglesey circuit in North Wales, and put him in the passenger seat alongside performance driver Mauro Calo for a thrilling series of hot laps. This was followed up with a studio-based interview, in which Stephan explained the design inspiration behind the RS3.

As we had the car on-hand, we celebrated the RS3’s ‘five-cylinder symphony’ exhaust note with a blast through the Hindhead Tunnel.

AUDI RS3 – BORN RESTLESS ANGLESEY

Audi has made big claims for the new RS3’s performance and handling – we head to Anglesey Circuit to put them to the test.

AUDI RS3 – BORN RESTLESS: ASK THE DESIGNER

Audi designer Stephan Fahr-Becker answers your questions about the RS3’s exterior styling and how he interpreted the Quattro four-wheel drive and turbocharged power into the car’s looks. He also discusses his influences and his personal car history, revealing himself to be quite the car nut.

AUDI RS3 – BORN RESTLESS: THE NOISE

We all know there’s no better place to unleash a great engine sound than a tunnel – which is why we took the new Audi RS 3, with its roaring, popping, thunderous five-cylinder heart, to Hindhead. And it just goes to show that you don’t have to break the speed limit or drive like a nutcase to make beautiful, petrol-powered music.

AUDI RS3 – BORN RESTLESS ANGLESEY

Audi has made big claims for the new RS3’s performance and handling – we head to Anglesey Circuit to put them to the test.

AUDI RS3 – BORN RESTLESS ASK THE DESIGNER

Audi designer Stephan Fahr-Becker answers your questions about the RS3’s exterior styling and how he interpreted the Quattro four-wheel drive and turbocharged power into the car’s looks. He also discusses his influences and his personal car history, revealing himself to be quite the car nut.

AUDI RS3 – BORN RESTLESS THE NOISE

We all know there’s no better place to unleash a great engine sound than a tunnel – which is why we took the new Audi RS 3, with its roaring, popping, thunderous five-cylinder heart, to Hindhead. And it just goes to show that you don’t have to break the speed limit or drive like a nutcase to make beautiful, petrol-powered music.

Results

Like the Audi RS3 itself, our campaign punched well above its weight – with 195,000 video views across our channels and impressive retention.

Results

Like the Audi RS3 itself, our campaign punched well above its weight – with 195,000 video views across our channels and impressive retention.

Output

3x long-form videos
3x short-form cutdowns
5x promoted native stories
12x standard display ads
6x social posts
6x newsletter posts

Output

3x long-form videos
3x short-form cutdowns
5x promoted native stories
12x standard display ads
6x social posts
6x newsletter posts

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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.

haymarketstudio@haymarket.com

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